The best parts about attending a conference are meeting new people and learning about something new. Both were in abundance this year at the Aviation Festival Americas in Miami (May 9-10th, 2017).
The underlying theme present in all conversations was data. How to collect data, how to store data, and most importantly, what to do with that data? This theme was present in almost every track — marketing, passenger experience, airline IT, strategy, and the keynotes. How can marketers gain an edge by leveraging customer data and building a 360-degree view? What insights can be gleaned and actioned to improve the passenger experience? How can data and biometrics improve safety? How can data collected in airports improve the experience and margins realized by airlines? These were some of the questions I heard being asked time and time again.Read more