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Friday Five

Here’s today’s top five:


World’s biggest aeroplane revealed: Immense aircraft boasts six engines and is wider than a football pitch

The “Stratolaunch” has a wingspan of 385 feet, weighs up to 580 tons and has six jet engines. But it isn’t meant to carry passengers. The plane is designed to launch rockets into space from the air, saving jet fuel compared to the process of launching them from the ground and vastly reducing the cost of sending cargo into space.

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Friday Five

Here’s today’s top five:


In-flight exercise: Your next flight abroad could include a gym

Long haul flights can take a toll on the body and mind of a passenger. It’s difficult to move and stretch due to the compact cabin. An Airbus project called Transpose is challenging this issue. Transpose is displaying a prototype module at the San Jose airport; featuring a “flying gym”, spas, napping pods, and gaming centers.

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Six Data Takeaways from the Aviation Festival Americas

The best parts about attending a conference are meeting new people and learning about something new. Both were in abundance this year at the Aviation Festival Americas in Miami (May 9-10th, 2017).

The underlying theme present in all conversations was data. How to collect data, how to store data, and most importantly, what to do with that data? This theme was present in almost every track — marketing, passenger experience, airline IT, strategy, and the keynotes. How can marketers gain an edge by leveraging customer data and building a 360-degree view? What insights can be gleaned and actioned to improve the passenger experience? How can data and biometrics improve safety? How can data collected in airports improve the experience and margins realized by airlines? These were some of the questions I heard being asked time and time again.

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