Today, Lixar IT and evenko, Canada’s most important independent promoter and producer announced that they are collaborating in order to feature a new disruptive contextual audio experience technology called LWAYVE at evenko events and music festivals such as Osheaga – Canada’s most innovative music and arts festival.
The LWAYVE contextual audio experience gives event and festival goers contextual insight, real-time on the ground updates, and helps fans discover the arts, city, artists, community, and more before, during and after the event, The audio information is always relevant and based on where you are and when.
“Osheaga is more than a music festival,” said Michael Rodrigues, evenko Digital Development” it’s an authentic, creative experience where the fan comes first. We want to use innovative audio tools like LWAYVE because they help us stay connected to our fans, and help our fans stay connected with our festival and the communities around it.”
Our goal is to enhance the customer experience while also giving festivals and event planners rich data insight that goes beyond the traditional mobile app.” said Bill Syrros, Lixar CEO. “If we can get predictive through an audio medium instead of reactive through the constant flow of distractive visual content, it is a real bold step forward.”
LWAYVE helps event and music goers discover the world around them by helping to lift their eyes from their phones. It gives freedom to their experiences and places value back on their ears — to listen to music, speakers, community leaders and each other. It’s simple to use, press play and discover.
The LWAYVE platform offers operational insight; is measurable, monetizable and driven by a proximity-guided data-rich engine.
evenko is a Quebec company which is the most important independent promoter and producer in Canada. Presenting more than 1,200 musical, family and sporting events annually throughout the province of Quebec, Atlantic Canada and the Eastern United States, evenko plays host to the biggest entertainers in the world and invests in the development and promotion of Quebec artists. It is the creator and producer of: Osheaga Music and Arts Festival, HEAVY MONTRÉAL, îleSoniq, ’77 Montréal all held at Parc Jean-Drapeau in Montreal, the Festival YUL EAT which takes place at the Old Port of Montreal and Electro Parade Montreal. evenko is also the promoter of the Montreal ePrix for the FIA Formula E Championship. Moreover, evenko is the exclusive manager of the Bell Centre, the M Télus, the Corona Theatre, Place Bell in Laval, L’Étoile Banque Nationale and Le Club Dix30 in Brossard. evenko is consistently ranked as the top independent promoter in Canada and in the top 10 of most important promoters in North America (Pollstar). As well as, in the top 20 promoters worldwide (Billboard). The evenko trademark is the property of L’Aréna des Canadiens Inc. evenko.ca
About the Osheaga Music & Arts festival
Since 2006, the Osheaga Music and Arts Festival has established itself as the most important festival of its genre in North America. With its numerous outdoor stages located at Parc Jean-Drapeau on Montreal’s Saint Helen’s Island, Osheaga attracts 135 000 music lovers from around the world. A huge celebration dedicated to music and visual arts, Osheaga has given itself the objective of championing the discovery of local and national emerging talent offering them the opportunity to play alongside some of the biggest international artists in the business including: Coldplay, The Killers, Arcade Fire, Eminem, Beck, Mumford and Sons, The Black Keys, Kendrick Lamar, Snoop Dogg, Florence + The Machine, Radiohead, Red Hot Chilli Peppers, The Weeknd, Lorde, Muse and more. Over the course of several days, over 100 bands take to the various stages at Parc Jean-Drapeau and across the city in the festive ambiance that only a Montreal summer can provide. Osheaga also holds a series of concerts and exhibitions in several locations around the city during the week leading up to the main event. The 13th edition of the festival will take place from August 3 to 5, 2017. The Osheaga Music and Arts festival is proudly produced by evenko. osheaga.com
Contextual Audio Platform which delivers relevant location-based audio experiences for fans; and enhanced operational-rich experiences which are measurable, proximity guided, monetizable and data-driven for organizers. lwayve.com
Lixar, a leader in enterprise-level mobile technology products and solutions in Air, Auto, Telco, and Sports & Entertainment sectors. Lixar creates connected product platforms and software solutions; specializing in Mobile, Data Science (AI), IoT and Cloud. Lixar is a proud partner of Allegiant, NASCAR and Microsoft Triple-Gold Partner in application development, advanced analytics and cloud. @LixarIT Lixar.com
For further information:
LWAYVE & Lixar
evenko & Osheaga
Philip Vanden Brande