NASCAR Partners With Lixar To Develop Best-In-Class At-Track Guest Experience
Multi-year Plan to Enhance Customer Service at National Series Events
DAYTONA BEACH, Fla. (April 26, 2016) — NASCAR and Lixar, a technology company driven by mobile and data science innovation, announced today a multi-year deal, designating the company as a preferred technology partner of NASCAR. Lixar specializes in mobile solutions for enterprise airline, automotive and travel clients and will work with NASCAR to enhance the guest experience at national series events, specifically related to garage access.
NASCAR’s Garage Access Program is a three-year initiative to enhance guests’ experience while visiting the garage. The initial steps of the project debuted during 2016 Daytona Speedweek when NASCAR’s in-house credentialing and registration operations merged to form The Guest Fulfillment Center. Working with Lixar, NASCAR plans to integrate state-of-the-art technology that will make the credential process easier and faster.
“The Garage Access Program will modernize and streamline the NASCAR credentialing process, providing industry guests with a more intuitive, informative and convenient system,” said Steve O’Donnell, NASCAR executive vice president and chief racing development officer. “Lixar technology will deliver a large-scale customer interaction solution that will reshape the guest experience when it comes to accessing the garage at NASCAR events.”
With the rapid evolution of mobile technology, Lixar specializes in connected product platforms and mobile-to-everything software solutions. Through personalized architecture, design, development, implementation, and support, Lixar will evolve the credential system and help push forward NASCAR’s renewed focus on improving the event experience.
“Lixar is thrilled to be part of the NASCAR family and to have the opportunity to enhance the garage and at-track experience for NASCAR and its fans,” said Bill Syrros, Lixar CEO.
The NASCAR Sprint Cup Series season continues with the GEICO 500 at Talladega Superspeedway on Sunday, May 1 at 1 p.m. ET on FOX, MRN and SiriusXM NASCAR Radio.
Lixar IT Inc. is a leader in mobile transportation technology. Driven by Mobile, Lixar creates enterprise-level connected product platforms and mobile to everything software solutions. With an air, auto, telco and emerging tech sector focus, Lixar specializes in developing end-to-end mobile innovation that leverages data science, IoT, proximity awareness and cloud technology expertise. www.lixar.com @LixarIT
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit http://www.NASCAR.com and http://www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (’NASCAR’).
Lixar Marketing Communications
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NASCAR Integrated Marketing Communications