Lixar, an Ottawa-based technology leader in next-gen mobile, data science, IoT (Internet of Things), and cloud applications is partnering with Run Ottawa to bring more local music to runners and spectators at the 2017 Tamarack Ottawa Race Weekend.
“At Lixar, we know how much both music and fitness add to the quality of life of our team and our communities,” said Bill Syrros, Lixar’s CEO. “We saw race weekend as an opportunity to bring these together, while supporting our vibrant local music scene.”
With Lixar’s support, Run Ottawa has added more music stages along all course routes to pump-up runners. Lixar has made it a priority to present a diverse and dynamic range of local musical talent.
A main Lixar Stage is being placed at Frank Street and the Queen Elizabeth Driveway so that all runners, regardless of distance – 2K, 5K, 10K, half marathon and marathon – may benefit. Programmed by local festival MEGAPHONO, the main Lixar stage will showcase featured emerging local artists to the crowds that cheer at that location, while energizing runners for their home stretch.
“Runners love to hear and see live music during their race. It can add fuel to an already great run or help to focus on something other than the run during a tough patch,” said John Halvorsen, President of Run Ottawa and Race Director of the Tamarack Ottawa Race Weekend. “Our partnership with Lixar will mean more local music and more awesome atmosphere for our runners and spectators.”
But Lixar isn’t just bringing the music. They’ve also challenged their staff to get on the starting line for the HTG Sports Ottawa 5K on Saturday.
“Being active is an important part of our company culture,” said Syrros. “What better way to symbolize that than get everyone together for a fun 5K and celebrate with great live music along the way?”
Main Lixar Stage | Frank and Queen Elizabeth Driveway
Final schedule of artists to come. Visit runottawa.ca for more information.
Lixar drives mobile connected ecosystems and data-rich tech innovation; developing mobile platforms and solutions for enterprise-level clients in air, automotive and telecommunications.
Lixar creates next-gen mobile, data science, IoT, and cloud technology and is proud to work with partners such as NASCAR, Microsoft and Allegiant Airlines to name a few.
About the Tamarack Homes Ottawa Race Weekend
The 2016 Tamarack Ottawa Race Weekend welcomed close to 47,000 participants in six races, including the Scotiabank Ottawa Marathon, the Scotiabank Half Marathon, the Ottawa 10K, the HTG Sports 5K, the Ottawa 2K and Scotiabank Ottawa Kids Marathon. Through the Scotiabank Charity Challenge, runners raised $775,000 for local and national charities.
The Tamarack Ottawa Race Weekend is one of only two running events in the world to host two IAAF Gold Label races – the Ottawa 10K and the Scotiabank Ottawa Marathon. The 2017 Tamarack Ottawa Race Weekend will take place on May 27-28, 2017. For more information, visit runottawa.ca.
For more information:
Shelley Fraser, Lixar, 613-720-9498
Annie Boucher, Tamarack Ottawa Race Weekend, 613-863-3702