Data Visualization

Why Data Visualization Matters

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Why Data Visualization Matters

Data Viz in Action

Data is so much more than information; it’s all about hindsight, insight, and foresight. When data is used correctly, it can tell you where you’ve been, where you are, and help you make decisions about how to get to where you want to be. Many companies see the value in collecting data, but to get the most out of it, you need the tools to understand it.

What Data Visualization Offers

Data visualization is the visual representation of information through the use of graphics, such as images and charts, that provide context and make clear connections between cause and effect. This leverages the human brain’s ability to process visual information at a faster rate than written information, thus making complex data far more accessible.

While in the past, data analysis has been commonly thought of as a very dry task, visualization offers a dynamic and interactive way of letting the data tell you its story in a way that is easy for you to understand.

  • View historical data to gain hindsight about previous operations and outcomes
  • View real-time data to gain insight into your current situation
  • Use this knowledge to gain foresight, so you can model and predict future outcomes
  • Make decisions that can be backed up by reliable data

Data Visualization in Action

A strong visualization takes data that may be difficult to read at a glance, and lowers the cognitive load by engaging visual learning. For example, the following table data can be visualized as graphs that make the information more accessible.

Revenue by date: Table Format


Revenue by date: Graph Formats for Strong Visualization

Revenue by date: Graph Formats for Strong Visualization


In both cases, the graphs contain all of the same information as the table; but rather than users having to compare numbers to find the highest and lowest values, the graph makes this information immediately clear. Furthermore, the visualization of data makes it easier to get an overview of patterns over time for revenue tracking.

That said, design is key. Understanding the context of how the data will be used should drive the design of the visualization. By prioritizing the signal and reducing the noise, you can ensure intuitive usability. For example, the same data can become confusing and frustrating to use when presented in the wrong format for its context.

Revenue by date:

Graph Formats that use Unintuitive Visualization in this Context

Revenue by date: Graph Formats that use Unintuitive Visualization in this Context


The more thoughtful the design, the more usable the visualization, which leads to more meaningful interaction with the data itself. When you can interact meaningfully with data, you can get more out of it.

Lixar’s Approach to Data Visualization

Example Dashboard for a Company’s Store Openings and Closures Data

Lixar is a data-first company that understands the value of data visualization. Using modern business intelligence tools such as Microsoft Power BI and Tableau, in conjunction with visualization best practices, Lixar consistently delivers insightful, appealing, and interactive dashboards to key decision-makers, helping them make more meaningful decisions.

Lixar’s visualization specialists design data visualization products with usability in mind. Our UI/UX-driven approach involves identifying the audience, use cases, and desired actions. During the design process, we solicit feedback regularly, to ensure the client has input on the design, and that any potential problems are identified and addressed early on. This ensures consistent delivery of high-value analytics products.

By hosting and publishing on the Azure cloud, users get the added benefit of easy access and sharing in real time, across multiple geo-locations. Data that would otherwise take much longer to be received and analyzed is instantly fully accessible, in its usable visual format. Moreover, row-level security ensures that such access is applied/restricted based on appropriate login credentials.

Different users may approach a data visualization dashboard for different reasons, but Lixar can ensure that all of your needs are met. From high-level stakeholders looking to track key performance metrics, to analysts looking for rich data filtering and drill-down capabilities, to forward-thinking decision-makers looking to perform “what-if” analysis by leveraging advanced machine-learning capabilities to run hypothetical scenarios and present the predicted outcomes. Whatever the goal, Lixar can help you achieve it.

For details about Lixar’s data visualization services, contact us at: or visit our data page at