The Future of Audio is Now
This week, we’re thrilled to be talking about the next tech wave: AUDIO at the Future Now conference in Toronto.
More and more, people are investing in “experiences” – ones that they will be able to look back on fondly and want to re-live. Generic “apply all” visual content no longer suffices. Customers want tailored, relevant content – true to their moments.
The benefits of audio are intrinsic, but also reliant on how it’s used and the ecosystem in which it lives. Why should we care about this? Audio is a fundamentally important medium, especially as it applies to LWAYVE. It liberates the eyes from screens, creating a hands-free experience, allowing users to discover, engage and gain information while multitasking. Audio has the power to create an emotional connection with its listeners, further adding enjoyment and connection to hyper-localized environments.
In developing LWAYVE, these elements were all taken into account, resulting in a platform that allows brands and their sponsors to directly engage fans in new ways and truly guide their experiences. On that same front, LWAYVE provides quantifiable and actionable insights that enable brands to finetune their events and experiences, tailored to their fans’ likes, wants and needs. By allowing brands to better understand their audiences, this disruptive platform increases loyalty as the fan experience and engagement improve.
Do you want to hear more about LWAYVE and how we’ve used audio as a tool to transform fans’ and brands’ experiences and interactions? We’d love for you to join us at the Future Now conference, where Hamed Faghfoury, Head of Product Development at Lixar, will chat about all this and then some.
Joined by Jason Naidu, Director of Online Marketing at Shopify, and Keith Maharaj, Director of Multi-brand Platforms at Telus, Hamed will be participating in the “Engage Customers: Rewriting the Customer Journey” panel discussion from 1:15 pm to 2:00 pm.
Want to attend the conference? Click here to check out the program and register.